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Question
A push strategy is emphasized when:A.distribution channels are short.
B.sufficient print and electronic media are available to carry the marketing message.
C.consumers have a low level of literacy.
D.the products being sold are consumer goods.
E.professional services are being offered.
Answer
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Which of the following is true of the barriers to international communication?
A.Noise tends to increase the probability of effective communication.
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According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
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D.When a limited number of messages compete with each other for consumers' attention
E.When a firm resorts to personal selling instead of mass media advertising