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Question
A question such as: "Have you ever received a speeding ticket? ______ Yes ______ No," when followed by a question such as: "When did you receive that ticket?" is an example of what type of question?a. double-barreled
b. leading
c. filter
d. anchoring
Answer
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Related questions
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When the researcher unintentionally provides the subjects with hints about what he wants them to say in the study, this is an example of a(n) _____ characteristic.
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a. overused test-markets
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a. history effect
b. testing effect
c. selection effect
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a. between-subjects
b. within-subjects
c. minimal-subjects
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When an experiment is conducted on the premises of a marketing research organization, this is an example of a _____.
a. static group design
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c. field experiment
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Which type of experimental design allows for an investigation of the interaction of two or more independent variables?
a. basic experimental designs
b. factorial experimental designs
c. hierarchical experimental designs
d. instrumental experimental designs
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Which experimental design involves manipulating a single independent variable to observe its effect on a single dependent variable?
a. primary experimental design
b. basic experimental design
c. factorial experimental design
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If a soft-drink company performs an experiment with a new type of soft drink in which experimental subjects always taste this new product first and then taste a competitor's product second, the study has an error in design termed a(n) _____.
a. history effect
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Demand characteristics, such as subjects' knowledge of the experimental hypotheses, create which type of effect?
a. covariate
b. maturation
c. history
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Which of the following are possible test units in a marketing research study?
a. people
b. sales territories
c. retail stores
d. all of these choices
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a. control
b. secondary
c. blocking
d. statistical
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The way an experimental variable is manipulated is referred to as an experimental _____.
a. treatment
b. cell
c. confound
d. dose
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Discuss how marketing researchers apply the scientific method when conducting marketing research.
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Interval scales represent the absolute meaning of the numbers on the scale.
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All measurement, particularly in the social sciences, contains error.
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Pilot studies are a formal research method that produce precise results.
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The first stage in the research process is planning a research design.
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