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Question
A regional bakery makes organic breads and muffins. It feels the choice of distribution channel is critical to the product's success, especially since it wants to have the product distributed nationally. However, it will take some time before sales take off, and the bakery wants to make sure the marketing program is consistent everywhere. It should use
A. a manufacturer's agent to sell to truck jobbers who in turn will deal with retailers.
B. its own salesforce to sell directly to retailers.
C. the services of a selling agent to sell to general merchandise wholesalers who will sell to retailers.
D. a dual distribution system composed of both direct and indirect wholesalers.
E. a rack jobber who will sell to a merchant wholesaler and who will in turn sell to retailers.
Answer
This answer is hidden. It contains 116 characters.
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