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Question
A regional supermarket chain gathers monthly information from the same consumers. It continuously monitors the in-store promotions the consumers are exposed to and records their purchases. It uses the mail to send different promotions to different areas, and consumers complete diaries recording grocery purchases in return for a small fee. This is an example of:a. the use of a people meter
b. a scanner-based research system
c. an EDI study
d. a CLT interview
e. machinated observation
Answer
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Related questions
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b. uses a "lone wolf" approach to selling
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d. uses short-term follow-ups, which focus on product delivery
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b. Traditional selling uses short-term follow-ups that focus on product delivery.
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a. electronic data interchange (EDI)
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