Question

A researcher examines the number of "family-size" products on supermarket shelves in America and France, and concludes that Americans prefer larger-sized portions than do the French. A second researcher concludes that the number of members in a typical family is larger in American than in France. These different interpretations indicate that
A. both researchers are wrong.
B. the researchers are making inferences about controlled-use traces.
C. the validity of unobtrusive measures must be examined carefully.
D. time sampling should have been used.

Answer

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