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Question
A researcher is observing fans at a soccer game and is putting a "1" if the fan is actively cheering and a "0" if they just seem to be merely watching the game without saying anything. He is also indicating which team the fan seems to be associated with as well as approximate age and gender. By recording information such as this with codes, the researcher is involved in _____.a. conceptualization
b. operationalization
c. measurement
d. analysis
Answer
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Related questions
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When the researcher unintentionally provides the subjects with hints about what he wants them to say in the study, this is an example of a(n) _____ characteristic.
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a. history effect
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When an experiment is conducted on the premises of a marketing research organization, this is an example of a _____.
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Which type of experimental design allows for an investigation of the interaction of two or more independent variables?
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b. basic experimental design
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a. people
b. sales territories
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a. treatment
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The first stage in the research process is planning a research design.
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