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Question
A retailer-sponsored cooperative refers to
A. small, independent retailers forming an organization that operates a wholesale facility cooperatively.
B. a vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management.
C. an agreement among small, privately owned manufacturers to pool their resources by sharing installations, heavy equipment, and warehousing that they would be unable to afford on their own.
D. an agreement among retailers to pool their resources by purchasing services such as signage, snow removal, and trash removal that affects the physical space (strip mall, etc.) they all share.
E. small, independent retailers that pool their resources to fianc store expansion programs.
Answer
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