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Question
A retailer will support a manufacturer's consumer promotion program if the program will increase traffic into the retail store, boost store sales, attract new customers, or increase the basket size of shoppers in the store.Answer
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C) account planner.
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Consumer product manufacturers spend more money on trade promotions directed toward retailers while service companies spend more money on media advertising.
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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One of the problems with the percentage of sales budgeting method is:
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A) product attributes
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