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Question
A Scanner Data User Survey of 50 companies found that the average amount spent on scanner data per category of consumer goods was $387,325 (Mercer Management Consulting, Inc., April 24, 1997). The $387,325 is an example ofa. categorical data
b. quantitative data
c. a descriptive statistic
d. Both quantitative data and a descriptive statistic are correct.
Answer
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