Question

A small-scale apparel manufacturer in Florida collaborates with several other similar firms and they form a separate company in India. None of the participants in this collaboration has previously had active operations in the Indian market. The newly created firm manufactures apparel suited to the tastes and preferences of the Indian customers. Identify the type of foreign market-entry approach depicted in this scenario.

A) a franchising agreement

B) a consortium

C) a licensing agreement

D) direct exporting

E) indirect exporting

Answer

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