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Question
A team at Ad Will Inc., an advertising agency, is working on a new advertisement for an energy drink. The head of the team, Lee, suggests that the advertisement should target primarily the rich. The team thinks this is a bad idea, because the manufacturers are targeting a young market and the young market is unlikely to be rich. However, because of Lee's temper, the team goes along with Lee, which results in the advertisement being rejected by the client. Which of the following is best demonstrated in this scenario?
A. Collective narcissism
B. Ethnocentrism
C. Group facilitation
D. Groupshift
E. Groupthink
Answer
This answer is hidden. It contains 200 characters.
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