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Question
A total bundle of satisfaction offered to consumers in an exchange transaction
Answer
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Related questions
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a. collateral
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When a stock sale is restricted to private placement, an entrepreneur can avoid many of the demanding requirements of the securities laws.
a. True
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Floyds income statement showed for the current year his company had an operating income of $45,000 and his balance sheet showed total assets of $300,000. His return on assets is _________ percent.
a. 30
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a. True
b. False
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Making funds available to cover losses that cannot be eliminated by risk control
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Coverage that designates part of a firms earnings as a cushion against possible future losses
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Juans belief that all low calorie sodas taste awful is an example of
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In order to be appropriately considered a market, a group of customers or potential customers must have
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Spira Footwear, Inc. produces running and walking shoes with a patented technology. Therefore the companys profile should concentrate the most on
a. the features the shoes offer the customer.
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c. the benefits to the customers.
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A buildup process requires a small business to identify all potential buyers in a target market's submarkets and then combine these estimates to determine the calculated demand.
a. True
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Small business owners can now buy inexpensive personal computer software that can perform statistical calculations and generate report-quality graphics.
a. True
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A market is best defined as a geographical area that is of commercial interest to the entrepreneur.
a. True
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Personal interview surveys are attractive as a marketing research method because these are inexpensive to conduct.
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It is best to write a marketing plan before collecting marketing research data.
a. True
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The marketing strategy section provides the most detailed information in a formal marketing plan.
a. True
b. False
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Define the term market and explain the key ingredients of that definition.
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Which emerging model of e-commerce is used to generate significant amounts of advertising revenue?
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b. a decrease in investment risk.
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Liability on the part of an owner that extends beyond the owners investment in the business
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b. accrued expenses.
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In order to derive a cash flow statement, the owner must add back the _____ to the income statement.
a. depreciation expense
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a. marketing plan.
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d. 12 months