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Question
About 3 percent of the population has some degree of allergic reaction, usually mild, to preservatives used in salad bars. Restaurants might consider people with these allergies as a separate segment. To implement this segmentation strategy, restaurants would have to prepare a regular salad bar and a special salad bar for the allergies segment. This multiple product and multiple market segment strategy would have the greatest difficulty meeting which of the following criteria used to form market segments?
A. different needs of buyers among different segments
B. similarity of needs of potential buyers within a segment
C. simplicity and cost-effectiveness of assigning potential buyers to segments
D. potential for increased profit and ROI
E. potential of a marketing action to reach a segment
Answer
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