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Question
According to consumer information-processing theory, _____ is the final stage through which consumers progress.
a. cognitive dissonance
b. evaluative categorization
c. post-purchase evaluation
d. purchase decision
Match the term with its definition
a. 80/20 Principle
b. Customer database
c. Customer segmentation strategy
d. Evaluative criteria
e. Evoked set
f. Perception
g. Perceptual categorization
h. Post-purchase dissonance
i. Recency-frequency-monetary analysis
j. Touch point
k. Transactional relationship
Answer
This answer is hidden. It contains 1 characters.
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