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Question
According to research, when do consumers usually use the country of origin as a cue when evaluating a product?A.When a firm tries to deemphasize its foreign origins
B.When consumers lack detailed knowledge of a product
C.When an advertising campaign stresses the positive performance attributes of a product
D.When a limited number of messages compete with each other for consumers' attention
E.When a firm resorts to personal selling instead of mass media advertising
Answer
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Which of the following is true of the barriers to international communication?
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