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Question
According to several research studies, which of the following findings is true of the role of quality in gaining competitive advantage?
a. Quality is negatively related to return on investment for almost all kinds of market situations.
b. A strategy of quality improvement is usually accompanied by increased short-run profitability.
c. Quality has a trivial effect on returns in most kinds of market situations.
d. Businesses offering premium-quality goods usually have large market shares.
Answer
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