Question

According to the feasibility analysis framework, an entrepreneur who has a vision of a multi-unit company will

a. be satisfied with an attractive niche so the company can gain market share.

b. check to see if the health of the micro-market is strong enough for future macro-market growth.

c. desire a healthier micro-market potential growth over the health of the macro-market.

d. be satisfied with an attractive niche if it would serve as a point of entry for long-term potential.

Answer

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