Question

Adam is writing a proposal to the board of directors about an idea he has for a new product line. Which of the following would be most effective in persuading the board members to adopt his idea?

a. Avoid using facts and figures as it may bore or confuse his readers.

b. Show how his proposal will increase company revenues.

c. Avoid mentioning any risks involved because doing so might scare the audience.

d. Include a list of every reason a reader may have for resistance to show he has analyzed his audience.

Answer

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