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Question
Adaptation on the part of an international marketer is best described as
A) a conscious effort to make themselves aware of the home cultural reference in their analyses and decision making.
B) a conscious effort to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix to minimize the effects.
C) the notion that people in one's own company or country know best how to do things.
D) the process of identifying the similarities that exists between the domestic and foreign markets.
E) an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions and then to adjust the marketing mix in order to closely reflect these decisions.
Answer
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Related questions
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Once a researcher has defined the research problem and established research objectives, the researcher should
A) effectively communicate the problem and objectives to decision makers.
B) analyze, interpret, and summarize the results.
C) determine the sources of information to fulfill the research objectives.
D) assess the suitability of available statistical methods for analyzing the data.
E) evaluate the cost and benefits of the research effort.
Q:
What is the first step of the marketing research process?
A) determining the sources of information to fulfill the research objectives
B) analyzing, interpreting, and summarizing the results
C) defining the research problem and establishing research objectives
D) considering the costs and benefits of the research effort
E) gathering the relevant data from secondary or primary sources, or both
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Bessie has decided to pursue a marketing research effort to acquire information before her company makes a strategic relocation move to the West Coast. What would be the first step that Bessie (and the marketing researchers) should take as she embarks on the research effort?
A) Define the research problem and establish research objectives.
B) Analyze, interpret, and summarize the results.
C) Determine the sources of information to fulfill the research objectives.
D) Consider the costs and benefits of the research effort.
E) Gather relevant data from secondary or primary sources, or both.
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Which type of information is Unisys Corporation most likely to be interested in if it gathers information related to ecology, safety, and leisure time and their potential impacts on the division's business?
A) economic and demographic data
B) cultural, sociological, and political climate
C) overview of market conditions
D) summary of the technological environment
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________ is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful to marketing decision making.
A) Marketing reach
B) Market skimming
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The ideal approach to multicountry marketing research is to have local researchers in each country, with close coordination and networking between the client company and the local research companies.
Q:
It is helpful for a foreign market researcher to have a skeptical attitude in handling both primary and secondary data.
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As a marketing researcher for his company, Rashid was tasked with determining the market size and growth rate of the company's new target market in a foreign country. He polled the sales manager for a similar company in the country, gathered information from government sources, and talked to his domestic manager. Rashid was using triangulation to help forecast demand.
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The most universal survey research problem in foreign countries is fear of government reprisal.
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Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.
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Quantitative research is helpful in revealing the impact of sociocultural factors on behavior patterns and in developing research hypotheses that can be tested in subsequent studies.
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The most often used form of qualitative questioning is the survey questionnaire that contains questions with a set of choices from which respondents select their responses.
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One of the reliability problems faced by a marketing researcher who seeks to do secondary research in a foreign market is that official statistics are sometimes too optimistic.
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Explain at least four uses of the Internet in international marketing research.
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A(n) ________ is an individual agent middleman or an agent middleman firm providing a selling service for manufacturers that cover only one or two markets.
A) manufacturer's retail store
B) export management company
C) Webb-Pomerene export association
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Which arrangement is best undertaken when a firm wants to keep its seasonal distribution channels functioning throughout the year?
A) price skimming
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A) a manufacturer's export agent
B) an export merchant
C) a trade representative
D) an export management company
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A) large financial investment required.
B) limited control over the distribution process.
C) large managerial investments required.
D) limited number of retailers in the foreign country who can be reached.
E) large amount of commission.
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A) literacy rate.
B) rate of inflation.
C) population growth.
D) speed of economic development.
E) currency exchange rate.
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Describe the opportunities offered by economic integration?
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Discuss the functions of each of the four institutions under the European Union.
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A) It will cripple businesses accustomed to mass production and mass distribution.
B) It will increase the significance of small national markets.
C) It will lead to decreased purchasing power.
D) It will increase import tariffs worldwide by at least 70 percent.
E) It will lead to an overall drop in international trade.
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________ has the potential to become the newest BEM, but its development will depend on government action and external investment by other governments and multinational firms.
A) South Africa
B) Canada
C) Japan
D) Singapore
E) Britain