Question

Advertising is designed to

a. increase the price elasticity of demand for the firm and shift the firms demand curve rightward.

b. decrease the price elasticity of demand for the firm and shift the firms demand curve rightward.

c. increase the price elasticity of demand for the industry and shift the firms demand curve rightward.

d. decrease the price elasticity of demand for the industry, but have no effect on the firms demand.

e. cause the income elasticity of consumers to become zero.

Answer

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