Question

After cremating their dead, the Yanomam grind the ashes and later add the ashes to a banana stew to be consumed. Most Americans might feel that drinking the ashes of the dead to be disgusting. On the other hand, anthropology tells us that we should not judge the customs of others by our own standards. This latter attitude towards other cultures is called:
a. holism
b. ethnocentrism
c. cultural relativism
d. participant observation

Answer

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