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Question
After establishing the market segments and product groupings on a market-product grid, the next step is to
A. fill in the appropriate cells with precise statistical data from primary and/or secondary sources.
B. estimate, with intelligent guesstimates as necessary, the market size for each cell using a simple scale, such as from zero to three.
C. total the vertical columns to identify the greatest marketing synergies and efficiencies.
D. total the horizontal rows to identify greatest operations/production synergies and efficiencies.
E. identify a marketing action for every product-market combination in the grid.
Answer
This answer is hidden. It contains 279 characters.
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