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Question
After Microsoft launched its Xbox 360 video-game console, millions began to experience the "red ring of death." The problem: The consoles' microprocessors ran too hot, causing them to pop off their motherboards. This cost the company not only money to extend its product warranty, but a huge portion of future sales and market share to competitors Sony and Nintendo. This failure was due to
A. not satisfying customer needs on critical factors.
B. poor product quality.
C. an insignificant point of difference.
D. incomplete market and product protocol.
E. too little market attractiveness.
Answer
This answer is hidden. It contains 393 characters.
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