Question

After reading the nutritional label on the box of his favorite cookies, Ernesto was shocked to discover the high sugar content. As a result, cookies dont bring him the same satisfaction anymore, falling from 25 utils to 12 utils. Benefiting from more efficient machinery, Ernestos favorite cookie manufacturer also lowered the price per box. What happens to Ernestos marginal utility per dollar spent?

a. It increases.

b. It decreases.

c. It stays the same.

d. The rate of change decreases.

e. There is not enough information to determine.

Answer

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