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Question
After the release of the movie E.T., sales of Hershey's Reese's Pieces soared while Mars, the makers of M&M'S and whose candies were featured in the earlier book, regretted not permitting its product to be used in the film. The appearance of the candy in the film is an example of __________.
A. product continuity
B. subsidized advertising
C. subliminal direction
D. showrooming
E. product placement
Answer
This answer is hidden. It contains 161 characters.
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