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Question
All of the following are challenges and opportunities that direct marketing faces in global markets EXCEPT:
A. the need for improved reliability and security in many countries has slowed the growth of direct mail.
B. the dramatic growth of mobile phone penetration has created an opportunity for direct mobile marketing.
C. the use of web "tracking" tools by direct marketers to segment consumers and match them with advertising are appreciated by consumers because they speed up the online purchase process.
D. the mail, telephone, and Internet systems in many countries are not as well developed as they are in the U.S.
E. the European Union passed a consumer privacy law, called the Data Protection Directive due to consumer concerns about privacy.
Answer
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