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Question
All of the following are challenges that Groupon faces EXCEPT:A. most of the Groupon deals are unprofitable for merchants, so customers must be converted into repeat purchasers for this to be cost effective.
B. Groupon faces extraordinary competition because the daily deal technology is easy to copy.
C. the business model is hard to adapt at the local level, though it works well for large, national businesses.
D. some consumers buy the coupons but never use them, eventually leaving them dissatisfied and unlikely to use Groupon again.
E. Groupon must develop a comprehensive understanding of the differences in international buying behaviors to continue its explosive growth outside the United States.
Answer
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