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Question
All of the following are difficulties associated with creating an actual advertising message EXCEPT:
A. compensating actors is very expensive.
B. shooting commercials in several locations for global campaigns has increased.
C. replacing actors with computer-generated animation is ineffective since they are better able to translate a copywriter's message into ads with a fear, sex, or humorous appeal.
D. designing quality artwork, layout, and production for advertisements is time consuming.
E. translating the copywriter's ideas into an actual advertisement is a complex process.
Answer
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