Question

All of the following are disadvantages of licensing EXCEPT:
A. the licensor reduces its potential profits gained from product sales.
B. the foreign country gains employment by having the product manufactured locally.
C. the licensor forgoes control of its product.
D. should the licensee prove to be a poor choice, the name or reputation of the company may be harmed.
E. the licensor may be creating its own competition.

Answer

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