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Question
All of the following are limitations (or downsides) of the BCG (Boston Consulting Group) matrix EXCEPT:
A. Every business cannot be accurately measured and compared on the two dimensions.
B. It takes a dynamic view of competition which can lead to overly complex analyses.
C. It views each business as a stand-alone entity and ignores the potential for synergies across businesses.
D. While easy to comprehend, the BCG matrix can lead to some troublesome and overly simplistic prescriptions.
Answer
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