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Question
All of the following are reasons why direct mail and catalog retailing are attractive EXCEPT:
A. they can create customer value by providing a fast and convenient means of making a purchase.
B. they can serve as a tool to encourage consumers to visit a website, a social media page, or even a store.
C. their paper costs and postal rates have declined, making them less expensive to send.
D. they can eliminate the cost of a store and clerks.
E. they can improve marketing efficiency through segmentation and targeting.
Answer
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