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Question
All of the following are true about a skimming pricing strategy when used during the introduction stage of the product life cycle EXCEPT:
A. it capitalizes on the price insensitivity of early buyers.
B. its profit margins may be high.
C. it encourages competitive entrants into the market.
D. it recovers the R&D costs of the new offering.
E. it helps build unit volume.
Answer
This answer is hidden. It contains 269 characters.
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