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Question
All of the following are true about product line extensions EXCEPT:
A. this strategy can result in lower advertising and promotion costs.
B. a risk that comes with product line extensions is that sales of an extension may come at the expense of other items in the company's product line.
C. a product line extension raises the level of brand awareness.
D. line extensions work best when they do not cause cannibalization.
E. product line extensions involve using a current brand name to enter a different product class.
Answer
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