Question

All of the following are true of saturation booking EXCEPT

a. it was necessitated by rising production costs.

b. it meant opening on two to three thousand screens simultaneously.

c. it put heavy emphasis on the first three days of a films release, which determined its value in all other markets.

d. it led to increased emphasis on franchises.

e. it only applied to a small number of big budget films, whereas others followed the model of platform booking.

f. all of the above

Answer

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