Question

All of the following questions are relevant for conducting a self-assessment or internal analysis of the firm except for

a. What are the firms critical strengths and weaknesses as compared to the competition?

c. Can the firms critical strengths be used to gain strategic advantage in the firms chosen market?

d. What are the least important factors customers consider in making purchasing decisions?

e. Can the firms key weaknesses be exploited by the competition?

Answer

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