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Question
All of the following statements about global marketing are true EXCEPT:a. Marketing to target markets throughout the world has become an imperative for business.
b. Often a U.S. firm's toughest domestic competition comes from foreign companies.
c. Marketing managers must develop a global vision not only to recognize and react to international marketing opportunities but also to remain competitive at home.
d. Adopting a global vision can be lucrative for a company, and global marketing can offset weak domestic performance.
e. Foreign competitors have not gained significant market share in the U.S.
Answer
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Related questions
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a. lead qualification
b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
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Consultative selling:
a. uses limited sales planning
b. uses a "lone wolf" approach to selling
c. sells advice, assistance, and counsel rather than products
d. uses short-term follow-ups, which focus on product delivery
e. emphasizes closing the sale during the sales presentation
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All of the following statements characterize the traditional personal selling approach EXCEPT:
a. Traditional selling focuses on closing sales.
b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
d. Salespeople sell products not advice and assistance.
e. Proposals and presentations used emphasize pricing and product features.
Q:
Relationship selling is also called:
a. long-term selling
b. win-win selling
c. consultative selling
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c. P-O-P discount
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a. source of funding
b. lead times
c. mode of transportation to be used
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a. electronic data interchange (EDI)
b. distribution resource planning (DRP)
c. third party logistics firm (3PL)
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a. Business prioritizing
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a. Arm's Length
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c. exclusive
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b. conventional channel
c. vertical marketing system
d. reciprocal channel
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a. Disintermediation
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e. Channel functionaries
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b. create specialization of labor
c. create economies of scale
d. take title to the products they sell
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a. forward integration
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d. sorting
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a. creation
b. temporal
c. assortment
d. spatial
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