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Question
All of the following statements are true about coupons EXCEPT:
A. coupon redemption rates have been increasing in recent years as the weak economy has increased the attractiveness of coupons.
B. companies that have decreased their use of coupons as redemption rates have fallen.
C. the number of coupons generated at Internet sites and on mobile phones has been increasing.
D. online coupons only account for a small percentage of total coupon redemptions.
E. most coupons are distributed as freestanding inserts in newspapers.
Answer
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