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Question
Alpha Cleaning Equipment Co. wants to use the house of quality matrix in designing and developing a new vacuum cleaning machine. What is the first step that Alpha should take?
a. Identify customer requirements.
b. Determine the relative value or weight of customer requirements.
c. Identify engineering attributes that determine the performance of the vacuum cleaner.
d. Evaluate competing products to determine how well they meet customer needs.
Answer
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Related questions
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b. product modularity.
c. a bundling relationship.
d. disintermediation.
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If a firm willingly cannibalizes its existing products with more advanced products, the firm can make it very easy for other firms to achieve a technological lead large enough to prove persuasive to customers.
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b. lesser cross-fertilization of ideas.
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Which of the following is an advantage typically associated with cross-functional teams?
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