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Question
Although general administration is often viewed only as overhead expense, it can become a source of competitive advantage. Examples include all of the following EXCEPT:
A. negotiating and maintaining ongoing relations with regulatory bodies
B. marketing expertise increasing the revenues of the firm and enabling it to enter new markets
C. effective information systems contributing significantly to overall cost leadership strategy for the firm
D. top management providing a key role in collaborating with important customers
Answer
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Examples of __________ include: To be the happiest place on earth (Disneyland), and Restoring patients to full life (Medtronic).
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