Question


Although Recreational Equipment, Inc. (www.rei.com) has typical retail store hours, 35 percent of its orders are placed between the hours of 10:00 p.m. and 7:00 a.m. This shows how electronic commerce contributes to customer value through the creation of __________.
A. time utility
B. place utility
C. possession utility
D. form utility
E. financial utility

Answer

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