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Question
Although the audience did not pay close attention to Marletta's speech message, they were influenced by her stylish attire and her reputation as a local television reporter. According to the elaboration likelihood model of persuasion (ELM), which of the following swayed the audience to think positively about Marletta?
A) central processing
B) marginal processing
C) peripheral processing
D) diffusive processing
Answer
This answer is hidden. It contains 1 characters.
Related questions
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B) can lose audience attention.
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Speakers should rehearse five times using their working outlines.
A) True
B) False
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_____ distinguishes a question from a statement.
A) Pausing
B) Intonation
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______ refers to the rising and falling of vocal pitch across phrases and sentences, which can result in the same word or phrase conveying very distinct meanings. For example: It's time to study already, or It's time to study already?
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B) the gender of the speaker.
C) intonation.
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Unnecessary and undesirable words used to cover pauses are called vocal fillers.
A) True
B) False
Q:
Pitch is the range of sounds from high to low (or vice versa).
A) True
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Q:
Unnecessary and undesirable words used to cover pauses are called ______.
Q:
A TelePrompTer is used with _____ delivery.
A) memorized
B) extemporaneous
C) manuscript
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A) speaking extemporaneously.
B) speaking from memory.
C) speaking impromptu.
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A) oratory.
B) manuscript.
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Q:
Speaking impromptu is the most widely used form of delivery in public speaking.
A) True
B) False
Q:
Speaking from manuscript is considered best for brief speeches, such as toasts and introductions.
A) True
B) False
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Speeches make much more frequent use of repetition and transitions than do most forms of ______ communication.
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Provide two examples of clichs.
Q:
Why is it important for a speaker to understand the connotative meanings of words?
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Define hyperbole and give an example.
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How can a speaker create vivid imagery for the audience?
Q:
Parallelism is the repetition of the same sounds, usually initial consonants, in two or more neighboring words or syllables.
A) True
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A) True
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Irony refers to endowing abstract ideas or inanimate objects with human qualities.
A) True
B) False
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Spoken communication is more interactive than written language.
A) True
B) False
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In Shakespeare's Julius Caesar, Mark Antony says, The evil that men do lives after them; The good is oft interred with their bones. This is an example of
A) alliteration.
B) antithesis.
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Q:
_____ lends a poetic, musical rhythm to speech.
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Forms of expression that make striking comparisons that help listeners visualize, identify with, and understand the speaker's ideas are called
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Which of the following represents a difference between oral and written style?
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In an introduction, using a quotation from someone who is not famous will likely discredit the speaker.
A) True
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The process of making meaning of a speaker's words is called
A) encoding.
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In general, speakers use more unfamiliar words and complex sentences than do writers.
A) True
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Effective speaking and effective writing both require a sense of who the audience is.
A) True
B) False