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Question
Amazon.com uses __________ to compare each user's purchases with the purchases of other users with similar preferences to create a list of purchase recommendations. Based on a customer's desire to purchase an author's e-book for her Kindle, Amazon might recommend an e-book by a similar author within the same genre.
A. real-time e-commerce
B. connectivity
C. collaborative filtering
D. interactive marketing
E. personalization
Answer
This answer is hidden. It contains 244 characters.
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