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Question
Ambrosio, a marketing executive, distributes samples of a new detergent to prospective buyers and requests them to voice their thoughts as they use the product. This is an example of _____.
A. information surveys
B. focus groups
C. heuristic surveys
D. interruption interviews
E. think-aloud protocols
Answer
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Which of the following is NOT a common component of visuals and data displays?
A. Labels or legends identifying axis, colors, symbols, and so forth
B. The source of the data, if you obtained it yourself
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When you want an audience to be able to identify exact values in a set of data, you should use a:
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C. Be sure the visual is ethical.
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Audiences remember the labels on a graph or chart far better than they remember the shape of the visual.
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To show correlations, use a map, a pie chart, or a Gantt chart.
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Information plus analysis
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A. plagiarism
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A(n) _____ is a form of qualitative research where a small collection of people convenes to provide a more detailed look into some area of interest.
A. ethnic group
B. questionnaire
C. focus group
D. sample
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_____ follow up an original question to get at specific aspects of a topic.
A. Mirror questions
B. Probes
C. Situational questions
D. Hypotheses
E. Rhetorical questions
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Practicing a speech out loud will:
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B. increase the number of filler sounds in your speech.
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E. help you work on transitions that move your speech from one point to the next.
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Which of the following is true of using notes in an oral presentation?
A. You should use key phrases in your notes to help you if you go blank during your presentation.
B. While delivering your presentation, you should focus most of your attention on your notes.
C. While delivering your presentation, you should direct your gaze at the screen and not the audience.
D. While delivering your presentation, you should hold your note cards very low, so that the audience cannot view them.
E. You should prepare your notes so that you can read directly from them during the presentation.