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Question
An activist group accuses a leading cell phone and netbook manufacturer of deceiving customers through its stealth marketing campaign. The group argues that stealth marketing is unethical. They claim that the company hired several actors and rewarded them for promoting products. The campaign involved visiting stores on weekends and during the peak season, using their products on commuter trains, bars, and coffee shops. Which of the following, if true, strengthens the argument?
A) Last year, thirty-five percent of Fortune 500 adopted Word of Mouth Marketing campaigns.
B) The company did not give their targets the opportunity to raise instinctive defenses against persuasive marketing messages.
C) Around seventy-five percent of cell phone consumers state that they heard of the product from friends.
D) The Advertising Standards Authority claims that leading companies are using stealth marketing to manipulate customer base.
E) The company offered 350,000 people a source of income through its stealth marketing campaign.
Answer
This answer is hidden. It contains 287 characters.
Related questions
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A) theme
B) tagline
C) pull quote
D) boilerplate
E) template
Answer: C
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________ tend to address the overall look and feel of the page or screen, including color palettes and background images.
A) Illustrations
B) Style sheets
C) Boilerplates
D) Style sets
E) Themes
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All the employees of Magus Enterprises are required to have a block of text containing a few standard lines about the company at the bottom of all work emails. This is known as a ________.
A) template
B) boilerplate
C) theme
D) transcript
E) facsimile
Q:
Which of the following statements about the elements of a paragraph is true?
A) A topic sentence need not be related to the general idea of the paragraph.
B) Transitions tie together related points and ease the shift from one distinct thought to
another.
C) The topic sentence provides examples, evidence, and clarification of the general idea.
D) A support sentence need not be related to the general idea of the paragraph, but must be more specific than the topic sentence.
E) A transition provides examples, evidence, and clarification of the general idea.
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Kate has to write an article explaining why a particular candidate for president is, in her opinion, better than another. Which of the following transitional methods is the best option for her to structure the article?
A) additional detail
B) repetition
C) a cause-and-effect relationship
D) contrast
E) condition
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"Jamie and Emma have been very busy recently, so we haven't met them for some time." The transitional element used in this sentence serves to ________.
A) intensify an idea or thought
B) contrast two thoughts
C) compare two ideas
D) provide additional detail
E) establish a cause-and-effect relationship
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Which of the following methods is used when you want to use similarities or differences to develop the main idea in a paragraph?
A) illustration
B) comparison or contrast
C) cause and effect
D) classification
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Words or phrases that connect ideas by showing how one thought is related to another are called ________.
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B) jargon
C) transitions
D) buzzwords
E) slang
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________ sentences, usually the first one in the paragraph, give readers a summary of the general idea that will be covered in the rest of the paragraph.
A) Cause-and-effect
B) Transition
C) Topic
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Q:
Which of the following is a simple sentence?
A) Although John taught James the piano, James is the better player.
B) James plays both the piano and the violin excellently.
C) James plays the piano well, but is not as skilled at the violin.
D) Though he studied the piano with a tutor, James learned the violin on his own.
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David has to send out a press release about a new service his company is introducing. Which of the following must David avoid?
A) modifying his communication style to suit the company image
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Select the sentence that is bias-free.
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B) All sales representatives and their wives are invited to the reception.
C) All salesmen and their spouses are invited to the reception.
D) All sales representatives and their guests are invited to the reception.
E) All salesmen and their guests are invited to the reception.
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Which of the following negative effects results from the use of euphemisms?
A) Euphemisms often convey disrespect or rudeness.
B) Negative news is conveyed in a negative way.
C) There is a risk that the truth might be obscured.
D) Euphemisms can trigger negative connotations.
E) Euphemisms usually offend the listener.
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________ are milder synonyms that are sometimes used in place of strong words to convey meaning without carrying negative connotations.
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B) Metaphors
C) Transitions
D) Rhetorics
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Jargon is an efficient way to communicate within the specific groups that understand these terms.
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Concrete words are far more specific than abstractions.
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Euphemisms are milder synonyms that can express an idea while triggering fewer negative connotations.
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________ is a medium's ability to convey a message through more than one informational cue, facilitate feedback, and establish personal focus.
A) Media richness
B) Media versatility
C) Media synthesis
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A) Proposals
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A) IM
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C) letter
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In which of the following methods of communication are privacy and security concerns the highest?
A) electronic
B) visual
C) oral
D) written
E) audio
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Creating audio signals from computer data is known as ________.
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B) augmented reality
C) voice over IP
D) Internet telephony
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A primary advantage of written media is that they ________.
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B) are less expensive
C) allow for immediate feedback
D) are brief and to-the-point
E) allow recipients to ask questions
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A) Written media
B) Multimedia
C) Oral media
D) Visual media
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Q:
Which of the following reflects providing pertinent information to the audience?
A) The mathematical formulas in a customer report has failed to include some important data during calculation.
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The term ________ refers to a centralized database that collects the experiences and insights of employees throughout the organization.
A) social-network platform
B) business intelligence system
C) knowledge-management system
D) teleconferencing system
E) workflow-management system