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Question
An aging baby boomer population has led to increased interest in developing and marketing products to satisfy the needs of this large market. As a result, moisturizing lotions and creams like Oil of Olay are now repositioned as age-defying products. This is an example of which product repositioning action?
A. reaching a new market
B. reacting to a competitor's position
C. trading up
D. changing the value offered
E. product modification
Answer
This answer is hidden. It contains 158 characters.
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