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Question
An association between a business and a customer that begins (or ends) with a purchase or a business deal
Match the term with its definition.
a. Attitude
b. Culture
c. Customer experience management
d. Customer Lifetime Value
e. Customer relationship management
f. Motivations
g. Needs
h. Opinion leader
i. Perception
j. Perceptual categorization
k. Reference group
l. Social classes
Answer
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