Question

An entertainment brand can be described as

a. a lump of content that can be exploited through film, broadcast and cable television, publishing, theme parks, music, and merchandising.

b. the spokes of a wheel radiating from a product so that exploitation both produces income and strengthens the brand.

c. repurposing material from feature film production into other media or repurposing material from other media into feature films.

d. the financing of production based on its potential reproducibility and synergy.

e. none of the above

f. all of the above

Answer

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