Question

An entrepreneur is investigating starting a company that provides tax advice to small companies. In order to position his company differently from the existing competitors, the entrepreneur must:

a. analyze the reach, richness, and affiliation the company must have with its customers.

b. provide tax advice either in a different manner or provide a different kind of tax service than competitors.

c. offer tax advice at a price lower than the cheapest competitor.

d. offer tax advice at a higher quality than the best competitor.

Answer

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