Question

"An Intersectional Analysis of "Sixpacks', "Midriffs', and "Hot Lesbians' in Advertising, Rosalind Gill
Gil uses an intersectional analysis to examine practices of "sexualization" in advertising. She demonstrates that sexualization is not "a singular unmarked process'. She finds that "commodified sexiness" in advertising is linked to "the politics of looking." She argues that patterns of sexualization vary, having different determinants and modes of representation, and that they are "read in radically different ways" depending on the specific intersections of gender, age, class, sexuality and racialization.
Gil defines a "midriff" as:
a. an exposed torso.
b. an ever changing image.
c. a bare-chested male model.
d. a young, attractive heterosexual woman who plays with her sexual power and is always "up for" sex.

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