Question

"An Intersectional Analysis of "Sixpacks', "Midriffs', and "Hot Lesbians' in Advertising, Rosalind Gill
Gil uses an intersectional analysis to examine practices of "sexualization" in advertising. She demonstrates that sexualization is not "a singular unmarked process'. She finds that "commodified sexiness" in advertising is linked to "the politics of looking." She argues that patterns of sexualization vary, having different determinants and modes of representation, and that they are "read in radically different ways" depending on the specific intersections of gender, age, class, sexuality and racialization.
According to Gil, in advertising the empowerment of women is tied to the possession of:
a. a slim and alluring young body whose power is to attract male attention.
b. money.
c. a professional career.
d. the commodity being advertised.

Answer

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